Running a test
- 1Create variant A and variant B on the same campaign.
- 2Set the split, usually 50/50.
- 3Let it run until each variant has at least 1,000 impressions.
- 4Promote the winner — the losing variant stops immediately.
Documentation
Campaigns & analytics
A/B testing signature banners
Variants split by sender, not by recipient, so a given colleague always sends the same banner.
Current service scope: HTML creation and guided installation are available. Transport stamping and on-premises agents are not available; directory connectivity does not deploy outgoing signatures. Review service limitations.
6 min read