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Turning employee email into a marketing channel

A company of fifty people sends tens of thousands of emails a year to customers, suppliers and prospects who already know them. A banner under the signature is the cheapest placement you own.

5 min read

Pick campaigns that suit the audience

  • Event invitations to a sales team's signature only
  • Product release notes under the support team
  • Recruitment banners across the whole company

Measure the right thing

Track clicks with tagged links so the traffic appears in your analytics alongside other campaigns. Impressions are not measurable and not worth guessing.

Rotate and expire

Set an end date when you create the banner. Nothing signals neglect more than a webinar invitation three months after the webinar.

Build a signature now

Use the free builder to create and copy a signature in a couple of minutes.

Open the builder